“IS SO BASIC” started with a plain white T-shirt. Because a white t-shirt is a fashion essential and the humble white t-shirt is as
versatile as it gets. It is like rice to Asians, pastas to the Italians. From an idea of white T-shirts, it venture to a brand to create
collections of basic wear for men and women, from top to bottom produced locally in Malaysia for Malaysian. In our belief, daily essentials shouldn’t be costly and we want you can now look good and feel great with your bank account.