(pronounced: ri-yoh ; means: loud festive noises in Bahasa Malaysia)
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RIUH is a curated creative platform owned and initiated by MyCreative Ventures, a Government linked investment company, set up to boost and champion the Malaysian creative industry.

It aims to bridge the gap between creatives and the community through physical events that consists of retail & culinary pop-up stores, live performances, exhibits, art installations, creative workshops and activities as well as through its digital arm that acts as a one-stop online channel.

The platform aspires to ignite the community’s interest in the creative scene via education, cultivation and aiding discovery and experiences.