
The collaboration between RIUH and the Kuala Lumpur International Mobility Show (KLIMS 2026) represents a deliberate effort to pivot away from the rigid, conventional "motor show" format. Taking over a dedicated section of the Malaysia International Trade and Exhibition Centre (MITEC), RIUH injects a lively lifestyle and cultural festival layer into the massive automotive expo.
The project is broken down into three major pillars:
RIUH acts as the creative curator for the event, setting up an expansive marketplace that operates alongside the vehicle pavilions.
To establish a high-energy festival atmosphere, RIUH curates a continuous lineup of live performances featuring prominent local contemporary music and arts talent:
By integrating these lifestyle elements, the project bridges the gap between hard-core automotive purists and the general public. It transforms KLIMS 2026 into a multi-generational weekend destination where visitors who may not have a strict interest in vehicle specifications can still enjoy art, food, music, and local creative culture under one roof.